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Why we need people centric leadership in events

We see varying levels of system approaches and people centric approaches in volunteer management. One approach is relying on a volunteer management system (software) to solve the recruitment problem, the other is reluctance to use a system out of fear to lose the connection with volunteers. I believe the solution is a combination of a system approach AND people centric leaders to run a volunteer program effectively.

We often get asked one of the following two questions “Why do I need a system, I am just fine doing the rostering in my head?” and “How much is it to use your database?” Then the other day I listened to a podcast where an accountant spoke about their service and the impact of accounting software on the service they provide. Now everyone can basically do their own accounting but it doesn’t replace the service that is provided by professional accountants. I could see so many parallels to volunteer management in event and community organisations.

Seven years ago when we started Eventeamwork there were very few volunteer management systems on the market. Back then volunteer management typically involved many manual tasks around rostering and communication, particularly for volunteer programs involving hundreds of people over multiple days. These days there are literally hundreds of software solution to assist with database management and rostering on the market and there are more appearing every other week.

The search for efficiency and automation is changing the volunteer management field just like in the accounting profession. The system is really important to assist with the manual tasks, avoid errors and provide a better and faster registration experience for people. Coordinators save time and do their jobs more efficiently. They can now concentrate on planning and improving the volunteer program, focussing on communication and engagement, all of which will make the program more effective.

However the thread of having a system, particularly if it includes automation such as automatic confirmations and reminder messages, self-scheduling, self check-in etc, it can also be easy to lose touch with your volunteers. Where previously there would have been many emails and phone calls to determine availability and confirming rosters, we now need to find other ways to stay connected and have real communications.

Engagement is important and can get lost in the process of relying too much on the system. This unfortunately results in low attendance and low retention rates. The missing engagement and connection also contributes to volunteers at times being seen as a commodity rather than a valuable team member.

Interestingly the system approach is often experienced in event volunteer programs, whereas volunteer coordinators in community organisations tend to be fully aware of the importance of the engagement piece and the organisations often shy away from systems.

Just like in the accountant example, volunteer management systems cannot replace a volunteer coordinator. They cannot replace the building of relationships and connections between people and organisations. However systems can indeed add convenience and efficiency to the profession that allows volunteer coordinators to focus on planning and improvement rather than being bogged down by manual tasks.

As with everything, it’s about finding the right balance.

An effective volunteer program combines system and people centric leadership

While a good system helps volunteer coordinators be more efficient, to be able to really engage people and to retain people over time we need to go beyond systems. Engagement is key to achieving positive outcomes for organisations. Creating positive experiences for volunteers and engaging them in the outcomes will have a ripple effect on creating positive experiences for clients or attendees.

Volunteer management is more than allocating bodies to positions and the aspect of managing people, having conversations, ensuring well-being and satisfaction cannot be replaced by even the greatest systems.

Your engagement determines your culture, it is how you interact with staff, volunteers and people in general. Your culture will determine if your organisation can reach a competitive advantage. Anyone can replicate products and services. Anyone can get a volunteer management system but it’s what you do with it that will make all the difference. Nobody can replicate your unique culture.

So yes, systems are great in making our life easier and saving time on manual tasks but considering people and engagement will set you apart.

Why to Focus on Event Outcomes when Managing Volunteers

focus on event outcomes to create outstanding experiences

The operational focus naturally is on our next event but there is a need to also focus on event outcomes to create long-term benefits. Many of us fall into the trap of focusing on outputs rather than outcomes, not because we don’t know any better but because it’s so easy to. Hence there are literally thousands of articles written on the topic. So it’s not a new concept at all. However, let’s be honest we all are creatures of habit and we are looking for the best way to prove what we are doing is worthwhile or of value and usually the easiest and most tangible way is to show outputs.

Let’s have a closer look at the difference. Outputs are controlled and immediate results of a product or service and therefore can be measured very easily. Outcomes on the other hand cannot be fully controlled and are a longer term and less tangible result. While outputs are necessary to achieve outcomes, it’s not always a straight path.

For example, recruiting 500 volunteers for an event is an output, but it doesn’t mean the event outcomes are achieved simply by having 500 volunteers on site. In fact, it is still possible to have negative outcomes such as poor customer service due to lack of engagement or lack of training.

Creating experiences

I believe there is a need in the event industry and particularly in volunteer management to focus more on outcomes. We see measurements such as ‘this many people attended’, ‘this many volunteers came’, ‘this many programs were handed out’, ‘this many surveys were filled in’ etc. Usually these are impressive figures, however they don’t say much about the quality aspect of the event experience. The experience is what determines the event outcome and more importantly determines if people return to the event, the image of the event in the public arena. These are important aspects for events with a long-term impact on time, money and operations.

We all know that the customer experience is more than watching a show, installation or fireworks. It goes far beyond the “show” and it will in fact influence the experience of the show. If you go to a large outdoor event, the show may be great, but you have been pushed around by event staff to make room for more people and keep certain areas free, been told they can’t help you when asking volunteers a question and were sent the wrong way when looking for the toilets. A simple example, but it is highly likely that your experience of the show will be greatly diminished by your experience as a customer at the event.

Similarly sporting events need to look after the participant’s experience all the way. It is not enough to take the entry money and leave participants on their own. We need to look after people for their entire experience from start to finish and even beyond.

The experience with an event is essential to bring participants and customers back and influences the public image of the event. We all know that, but often there seems to be a disconnect between the vision and the operations of events. The operational focus naturally is on the next event but I believe there is a need to keep an eye on the long-term vision and involve the team in it to make better decisions for long-term benefits.

Why is it relevant for managing your team?

We ourselves were guilty on focusing too much on outputs. Our volunteer program reports showed how many volunteers were recruited, what tasks were performed, what was trained, how many newsletters were sent and what policies and management structures were created. All of this just shows that we successfully implemented the volunteer program.

But what did this achieve? While we were telling clients that the number of volunteers is secondary to the quality of service, our reports still consistently showed outputs we produced and not outcomes we achieved.

The volunteer program is not a supporting function of an event but integral to achieving the event outcomes. Therefore we shifted our reporting to show the impact on the outcomes rather than how many volunteers were recruited.

We clearly didn’t ask the right questions and were surprised we kept getting the same answers. We believe that real change can be achieved by focusing on outcomes rather than outputs. Event organisers who take responsibility to drive their teams towards achieving outcomes will produce more successful events. The outputs produced are part of the equation but by shifting our focus to the outcomes, we may even create better outputs. Ultimately, we will create better event experiences.

For us this means bringing the volunteers on board to be part of achieving the event outcomes. The focus on the outcomes also creates a better volunteer experience and ensures a higher engagement. The result is volunteer retention, saving time and money in recruitment, training and advertising. Most importantly, engaged teams that are focused on the event outcomes will keep creating quality experiences for patrons and participants and as a consequence create more successful events.

What are your thoughts on this? Are your teams involved in the vision and outcome focuses? Are your reports focused on outputs or do they include outcomes?

A Solution to Recruiting Volunteers for your next Event

recruiting volunteers

I lost count of how many times recruiting volunteers has been pointed out to be a challenge for event organisers. Not having enough volunteers, not having the “right” volunteers and volunteers not showing up are commonly reported problems.

This is supported by many articles stating that often there are not enough resources put into volunteer recruitment to ensure we have enough and the right people supporting the organisation. As a result event organisers wear themselves out recruiting double the amount of volunteers.

Simple math isn’t it? We need more volunteers to cover the ‘no shows’ so let’s recruit more! When looking closer though we often observe exhausted and frustrated event organisers who still end up short-staffed.

Yes, more investments are required for managing volunteers. However, simply putting more resources into the recruitment without considering the bigger picture is in fact a waste of your resources. Solely focusing on recruitment is commonly considered the solution and it just seems the most obvious one. However it is a short-term fix that doesn’t actually solve the problem, which means it will be re-occurring at the next event.

A different approach

We need to acknowledge that recruiting and retaining volunteers for events goes beyond rustling up some people to help out for a day. We need to stop seeing volunteers as a commodity. It carries the assumption that there are people just on stand by to help at any given event.

With recruitment being the most tangible task in volunteer management, organisations consistently spent time and money on advertising and call outs to fill positions.

While this is absolutely needed to make people aware these opportunities exist, I believe a more holistic approach with a long-term solution rather than a short-term fix is required.

This means any organisation can save resources down the track by investing in a positive sustainable outcome rather than solely into filling the next position. Recruitment is part of the solution but not the sole focus.

Essentially, if retention rates and show up rates are consistently low, this is not a recruitment problem and usually cannot be solved by just recruiting more people. It usually indicates one or more of the following three problems.

Culture 

A culture that acknowledges the contribution volunteers make and communicates what makes your event unique and how volunteers are part of it will be attractive to potential volunteers and it will also ensure volunteers stay engaged. A less supportive organisational culture can significantly increase your recruitment needs and thus your costs.

Culture is one of the determining factors to retain employees, not to mention volunteers. With more and more choices available, culture will be a competitive advantage in terms of retaining people in the organisation.

Visibility 

You might have a great organisation with a great cause or providing a great service, but your market doesn’t know about it.

Being visible will attract customers, sponsors, staff, volunteers – in short your event community. You may need to raise the profile of your organisation or event to attract your community. Volunteers are part of your audience, so building your audience is half the battle.

Clearly defined roles 

Could your volunteer roles be too vague or too restrictive? If the role is unclear people may be cautious to sign up.

Make sure the volunteer roles you are recruiting for are clear from the outset. This way you can manage expectations and ensure the people who register are already committed to some degree. Being too vague may get you a lot of registrations but no commitment. Being too restrictive on the other hand may mean you lose out on some great candidates.

If your organisation struggles with any of these problems, purely spending more time and money on recruitment, will not be an efficient use of your resources.

In this case a more holistic approach will be more efficient and effective to achieve your desired outcome of recruiting more volunteers. This includes investing in the volunteer management strategy & planning rather than just investing in recruitment and implementation.

A volunteer program strategy will integrate into the organisational strategy and address the points above, so that you can implement an effective volunteer program.

We have put together a 6-Step Checklist that will help you create a more effective volunteer program step by step. You will avoid all the above mistakes and save time and money while achieving better results. CLICK HERE for FREE download.

Why It Matters that Event Volunteers are Not Outsourced

outsourcing volunteers

When event organisers first approach us, we often hear the following “Can you please provide us with 50 volunteers?” It always makes me cringe. Nobody can be providing people to anyone, let alone volunteers. I think it’s interesting that especially short-term staff and volunteers are often thought of as a commodity.

To clarify, we don’t trade volunteers. We provide a management service that helps event organisers to leverage their volunteer program to achieve positive event outcomes. People volunteer for an organisation because they support the cause or align with their values. How can you outsource your volunteers and expect them to represent your organisation?

From our experience managers who understand the value their volunteers bring to their event and organisations often fear working with an outside management service. It is those organisations that by adopting a more effective volunteer management are able to achieve more positive outcomes.

Why outsourcing your people may hurt your event

Nonetheless there is an interesting trend happening. More and more event organisations are looking for a “done for you” service and do not want anything to do with it.

The underlying problems for this trend are:

  • High turnover of short-term staff
  • High no-show rates of volunteers
  • Volunteers often don’t know what they are doing
  • Volunteers often don’t represent the organisation

As organisations struggle with this, the blame often falls to the staff and volunteers and the solution is sought in outsourcing this ‘hassle’ altogether.

This is a short-term fix as it ensures that there are sufficient people at the event to provide the required services. However, from my experience, organisations don’t do themselves a favour by bandaging the problem and outsourcing this important responsibility.

The outcomes can be quite negative. Negative customer feedback can damage the brand and lead to a decrease in fundraising or ticket sales, and difficulties to attract sponsors, staff and volunteers.

Due to the short-term or as I call it ‘cyclic’ thinking, this often becomes the norm of how things are managed each year. As a result organisations cannot see the opportunities available by putting more focus on their people to achieve different and better outcomes.

Re-thinking what to outsource

On the other hand there are hundreds of studies showing a direct relation between staff engagement and productivity. People who are more engaged and looked after in their workplace get more done, stay longer and identify with their organisation. As far as I am aware there are no studies about volunteer engagement being linked to customer service yet, however considering we are working with people, we can assume the same is true for volunteers. If you take away remuneration as an incentive, engagement is even more important for volunteers.

So what does that mean for the future of event organisations?

Well, outsourcing sure has its place but maybe we need to re-think what exactly is being outsourced. Is it the recruitment, the administration, the management or the people?

I believe we can outsource systems, processes and procedures such as recruitment; administration and the entire management but outsourcing the people can do some real damage to your organisation and brand.

This is going to become a lot more relevant as competition for sponsors, funding and customers grows. Often your volunteers are your biggest assets to create the customer experience. It makes sense that you want to ensure they are managed and looked after well. Investing in good management is essential to achieve positive outcomes.

Volunteers also need to identify with your organisation and this can only be achieved by engaging them in your organisation. It seems illogical to give this part away – the part of aligning people with your vision, goals and values. It is the part that makes your organisation unique and standout and will be the determining part in keeping your event organisation sustainable.

If you want to focus on effective volunteer management and need some help, book in for a FREE Volunteer Management Chat with me.

3 Steps to a Winning Strategy for your Event Volunteer Program

winning strategy

Constantly running against multiple deadlines? There are just so many hours in the day and just so much you can do? Yes this is the reality not just for event managers. This makes it all the harder to make any changes to how and why things are done in your organisation. But effective planning can save you time and money.

Our experience in working with hundreds of events demonstrated that investing time in the planning of your volunteer program will achieve better outcomes for your event and organisation. Creating a better volunteer experience does achieve a better customer experience. It will also increase volunteer retention rates, which will save you time and money in the long run due to less recruitment and training needed.

So why is it that so few event organisers embrace this? Why is the strategic approach beyond the next event missing in organisations? I believe the tendency to contract work in the event industry fuels this short-term vision and prevents people from looking beyond their contracts to ensure sustainable organisations.

However, in this world that gets more competitive every day and where more organisations are looking for the same funding or the same sponsorship dollars, can leaders really afford not to look at opportunities that can provide a higher return in the long run? Wouldn’t it be beneficial even to short-term staff to assist organisations stay sustainable to ensure future work opportunities?

But how do you ensure your investment in volunteer program planning is effective and achieves the expected return? Where do you start? We have put together three simple steps you can do to get started with incorporating more volunteer program planning that achieves a positive impact.

1. Vision and impact of our organisation

Every organisation has a vision but sometimes that is forgotten in the day-to-day routine. It is important to check in regularly that all the actions you are taking within the organisation point to your vision and the impact you want to have locally or even on the world.

Reconnecting to the bigger picture of what your organisation is here to achieve can be very empowering. This is especially true when things are tough or when you have fallen into a routine.

It is also great to share this with the rest of your event team. This will not only re-inspire everyone but it also creates a bigger picture in which you operate as an organisation. It will put all your tasks into context and you will make your decisions with view of the bigger picture, even when under time pressure.

Think about how this would influence your supplier choices for example.

2. Create roles strategically

The outcomes you would like to achieve with your event specifically and with your organisation in the long-term determine the tasks that will achieve those outcomes.

For example, if you would like to have visitors enjoying themselves at the event you can create tasks such as welcoming visitors, being available to provide information about the event site and locations readily, directing visitors around the site to achieve a smooth crowd flow, assisting visitors etc.

Often event organisers create tasks on event day based on what needs to be done in that moment. As these tasks were not planned, people were not recruited and trained specifically and often the connection to the vision or the organisation is missing. The results are poor turn up rates at the event, poor customer service and poor retention rates past the current event.

Volunteer roles that are connected to the outcomes are more meaningful for the volunteer and therefore serve the event by creating better customer experiences. The results are higher turn up and retention rates.

3. The plan

Finally the volunteer roles determine when you need to complete each of the tasks for recruitment, engagement, training and onsite management.

As you are planning each of the tasks you will be very focused on the volunteer roles you have created and the outcomes you want to achieve. Organising this in a timeline or planning document will help you stay on track.

Adopting this approach of planning saves time down the track. Focusing on the outcomes means all your actions will be more effective towards achieving those outcomes.

Why not give it a try? Maybe a few months prior to your next event, spend a day with your team reconnecting to the organisational vision and the outcomes you are trying to achieve. Then plan the volunteer roles and then set the tasks for implementing the volunteer program.

Do you notice a difference? I would be keen to hear your comments on how the planning of your volunteer program is working.

If you would like a simple template to follow this 3-step process download our free Volunteer Program Planning Template.

Program Planning Template

Are you really saving costs with your Event Volunteer Program, and should you?

saving costs

From small to large-scale events, something everyone deals with is allocating limited resources. Often this means that the time frames for event contractors, including volunteer coordinators are getting shorter. This means that the volunteer coordinator is required to plan and implement the volunteer program in less time in the interest of saving costs. But is it really a saving or does it end up a far bigger cost than you thought?

What, for example, are the costs if your volunteers are not treating your event attendees welcoming and friendly? What are the costs if your volunteers don’t know how to help your visitors? What are the costs if your volunteers are stressed out or bored? How does this affect your customer’s experience? What does that mean for your organisation’s brand image?

This is what could happen if the volunteer program is not planned effectively. These costs are not as easy to quantify as a shorter contract for your volunteer coordinator. However, to put this in perspective, would you consider the design of your marketing material a waste of money, for example?

If you’d like to have a better designed brochure, you typically need to invest some time and money and the result is more professional and can leverage more exposure and credibility. And just as a badly designed brochure could have a negative impact on your organisation, poorly planned volunteer programs can have a negative impact on your event outcomes.

Investment in the volunteer program is required to achieve a different outcome. What if you would look at your volunteers as your event day brochure? Your volunteers are the ones on the ground who will be the first contact with your customer, they are the ones who talk about your event and organisation and provide services to your event patrons. Your volunteers can be your professional “brochure” if you value them as people and invest in their experience.

So what does investing in your volunteers mean? Think about your organisational objectives and the event outcomes you want to achieve. Then think about how your volunteers support this. Then design the volunteer experience in your plan.

A solid plan is essential, as it defines the quality of the implementation of your volunteer program.

Volunteer Program Planning

On a regular basis it is important to review and reflect on why your organisation is engaging volunteers. What are the big goals your organisation is out there to achieve and how does your volunteer program support that? This will clarify what to focus on during the implementation phase of the program. It will make the job of the volunteer coordinator and the rest of the event team a lot easier.

For your volunteer program to have a positive impact on your event, you need to allocate time for yourself or your team to plan. A solid planning phase will define the quality of the implementation of your volunteer program.

Your planning phase should include a review of your registration system as well as the processes to attract, engage and train and supervise volunteers. This will clarify your approach to recruitment, engagement, training and onsite management.

When you have a clear plan and a clear goal in mind, the implementation will be easy. Instead of recruiting a certain number of volunteers, you now create a volunteer experience in order to achieve your anticipated outcomes.

Quality rather than quantity

A successful volunteer program is about quality rather than quantity. Quality lets you leverage your efforts to create amazing events for your audiences.

Just like when producing a professional brochure, it is worthwhile investing time and money in your volunteer program. The outcome will be a team of people who will become the extension of your event or organisational brand.

What’s your experience? How do you measure your volunteer program impact?

Program Planning Template

Want help?

If you would like help with your volunteer program planning book in for a 15-minute FREE consultation with me.

5 Tips to Boost your Event Volunteer Recruitment

Volunteer Recruitment

Volunteer recruitment is the most obvious part of the volunteer management process. That is likely the reason why it is often interchangeably referred to as volunteer management.

Volunteer management however is a lot more complex with planning, engagement, training, support and communication. Volunteer recruitment is a part of this system – a crucial part of course in ensuring we get people involved with our event. Understanding its interdependency with the other areas of volunteer management is the key to succeed with volunteer recruitment.

The recruitment process can be challenging and stressful as many events heavily rely on volunteers but struggle with attracting enough volunteers. I have put together a few tips to help boost volunteer recruitment for your next event.

1. Preparation

Planning your recruitment is essential. Otherwise the recruitment drive is random, likely resulting in a poor outcome. It is key to plan how people will reach you and sign up. You can have the best recruitment call in place but if you don’t have an effective registration process you will lose people along the way before they even register.

Make registering easy. If you put yourself in the shoes of the potential volunteer during the process, you will be able to identify any obstacles that may prevent people from signing up. You could also test your process with a few colleagues.

Beware that the devil is in the detail. Think of a clearly structured volunteer registration page, an easy-to-navigate form and a phone number available for people to call if they encounter difficulties as a great foundation for your volunteer recruitment.

2. Roles

It is very common in the event industry to manage volunteers on a task by task basis rather than creating roles. Unfortunately, the more basic the role the less meaningful it is to the volunteer. Consider that the more importance you put on a role, the more importance a volunteer will put on its execution.

People are looking to assist events and organisations in a meaningful way. In addition, often people who volunteer are highly skilled in their professions. Most of these skills are transferable, so why not tap into this resource of expertise if it satisfies the event’s and the volunteer’s needs at the same time?

Creating meaningful roles will make roles more attractive for recruitment but also create a higher volunteer engagement, which will impact the overall visitor experience.

3. Your Offer

Your offer determines whom you attract as a volunteer. Incentives can be part of your offer but the most important is the experience you offer to a volunteer. In other terms what the volunteer will get out of volunteering at your event. This can differ from person to person but generally this may include skill development, being involved with a cause they care about, pro bono skilled work, meeting people and numerous others.

Consider the volunteer roles you need to fill and who would be your ideal person to fill these. Your ideal person may be part of a specific interest group or a specific industry. And your ideal person may be looking for different experiences and incentives than what you are currently offering.

Considering your target volunteers and their needs will help you create an offer that if delivered will keep volunteers motivated and committed to your event.

4. Channels

With email being less and less effective for recruitment conversations, it seems obvious to turn to social media. Social media hugely assists volunteer recruitment as it opened up opportunities to target specific groups, interests and locations.

However, it is also important to review where you find your ideal target market. There may be easier ways to reach them more effectively at a local club or at an expo for example.

Choosing the relevant channels will save you time and allows you to craft a tailored message.

5. Communication

Communication is key, both to events and to working with people. The more you can communicate and keep people informed along the way, the better engagement you will achieve.

The message you are trying to get across needs to be very clear to be effective. In marketing, going out to everyone is the most expensive way of promoting an opportunity. The same is true for volunteer recruitment. Going out and asking everyone dilutes the message.

A clear, targeted message lays out the benefits and requirements relevant to the target market before people register to volunteer.

Communicating more clearly before people register will achieve two things. It will show the commitment required, which will attract people who are serious about helping out. It will also cut out the ones who were not serious in the first place but just sign up in case it could become interesting. A clear message will save you a lot of time in the recruitment process and beyond.

Want some help?

How effective your volunteer recruitment is largely depends on how well you prepare for it and the clarity of your message to your target market.

If you need help with your volunteer recruitment check out our 6-Step Checklist that will help you improve volunteer recruitment and create better events.  CLICK HERE for FREE download.

7 mistakes to avoid when managing events with volunteers

Many events cannot run without volunteers. However, often managers don’t realise the full value the volunteer program can bring to their event and organisation. Think about volunteers not showing up or volunteers not knowing what to do. In those instances the time and money spent can even have a negative impact on the event. As a result many event organisers become frustrated about working with volunteers.

It doesn’t have to be that way. On the contrary, if you are implementing a volunteer program already, why not find a way to make it more enjoyable for everyone AND run more successful events?

To achieve better event outcomes, here are the 7 things to avoid when managing volunteers for your event.

1. Hiring the wrong coordinator

Volunteer Management is often considered an entry-level role in the industry. However it’s a complex role and requires project coordination skills as well as people skills. The wrong hire will leave the volunteer coordinator overwhelmed, finding it hard to deliver all aspects of the program. This will impact the volunteers, as they may not get the attention they need.

Ultimately this affects the organisation as it leads to volunteers leaving or being disengaged and unsatisfied staff. This leads to a high turnover of volunteer coordinators.

Remember you are just as good as your team and having the right skills on your team will create better outcomes.

2. Not training enough

Volunteers completing only short shifts at an event can create the illusion that you don’t need to train them as much or that you don’t want to take more of their time.

Unfortunately, if you don’t train volunteers on their tasks as well as the bigger picture of the event, they cannot support you. This impacts your event but it also impacts your volunteers, as they feel inadequate and undervalued.

Adequate training and sharing information and your vision will empower your volunteers and integrate them into your organisational goals. This will make your work easier on site and have a positive affect not only on the volunteers but also on your event.

3. Seeing volunteers as free or saving costs

Uniforms and food for volunteers are standard budget items. However budgets often don’t allow for systems and dedicated management to run the volunteer program effectively. As a result volunteer coordinators spend a lot of time on manual tasks and are reactive rather than proactively planning and improving processes.

Make the spending on your volunteer program worthwhile by investing in planning and structuring in order to meet your organisational objectives. Without that, your budgets are used inefficiently and your volunteer program becomes a cost. The return on investment you’d want to achieve is similar to that of marketing expenses. It will show a positive image, brand awareness, and engagement of people with your event.

4. Improvising

When coordinators are engaged on temporary short contracts they often do not have enough time for planning. As a result they are just reacting to email, phone calls or the issue at hand and improvise. The volunteer program always gets implemented but with no structure or plan, the results are vague. Due to the lack of other factors to measure, the success of the volunteer program is often measured by volunteer hours spent. However, this doesn’t provide a qualitative result of how those hours were spent.

A well-planned volunteer program will start with looking for ways to improve on the previous year to achieve a different outcome. However you need to allow sufficient time for planning and structuring your next volunteer program. Once you have clear objectives you can build in indicators to measure success. You will then be able to receive a different and qualitative result in addition to the number of hours spent.

5. Focusing on recruitment only

Based on show up rates being about 50-60% in the event industry, the decision is often made to do more recruitment to allow for those large numbers not showing up.

Rather than spending the time to recruit double the amount of people, spend the time to analyse the show up rate and focus on strategies to increase this rate. As with employee engagement, volunteer engagement is very important to increase output and retention, which will show in the volunteer show up rate.

The difference to employee engagement is that volunteers have a much quicker exit from the organisation if they don’t feel valued. But volunteers are part of your team same as your staff, so engagement strategies you use for your employees mostly also work for your volunteers.

6. Thinking short-term

Annual events often work on shorter-term cycles and most of the event team is engaged on a less than 12-month contract. Staff is then only focused on the upcoming event.

Volunteer programs generally support the organisational plan and community engagement. As volunteers are a big part of the events the focus is often only on the event operations rather than the bigger picture.

Over time it can create the impression that the volunteer program only exists for the event rather than the organisation. This generates not only more work but also a lack of focus on the volunteers as they tend to be seen as temporary rather than integral to the organisation.

If you apply a strategic approach, it will ensure the program is aligned with the organisation. It creates a higher purpose for the volunteers and higher engagement and retention rates. A strategic approach saves time and money in the long run.

7. Dismissing the volunteer experience

Your volunteers’ experience is just as important as your customers’ experience. Often volunteers are taken for granted or treated differently to other people who engage with your event.

People who volunteer are part of your audience. They are connected to your vision and share your passion. Passion goes a long way, but after a bad experience or two they will spend their valuable time elsewhere and you may lose them as a volunteer and a customer.

Provide your volunteers with a great experience and focus on their benefits and their passion will enhance your event and organisation in a huge way. What better PR is there than having hundreds of brand ambassadors?

Don’t let this happen to you

As you can see an effective volunteer program takes a lot of effort. But if you are already running a volunteer program, can you afford not to put in the effort?

We hope you find these tips useful to critically analyse your volunteer program and make adjustments so it can stand out and exceed your event and organisational objectives.

We have put together a 6-Step Checklist that will help you create a more effective volunteer program step by step. You will avoid all the above mistakes and save time and money while achieving better results. CLICK HERE for FREE download.

New Year’s Challenge

New Year Challenge

New Year ChallengeSo it’s six weeks into 2015 and we have already finished three amazing events. February, with the major summer events behind us, is usually the time we celebrate our New Year and start planning for the next one. Accordingly, we wish all of you a very Happy New Year!

New Year is also traditionally a time for resolutions, and I’d like to invite you to join us in ours. This year, my resolution for Eventeamwork is to create stronger links between you and your volunteer community. We find that organisations that take time to think about their volunteers before, during and after events get better results, so we have a challenge for you.

Volunteering is a very special experience, and it’s an experience you deserve to have – so here’s your challenge: volunteer for something this year, for someone else’s event or festival or fundraiser. It’s a chance for you to see what volunteer management looks like from the other side of the fence but more than that, it’s a way for you to more deeply understand what volunteers do, how crucial they are to the events and organisations they serve, and exactly what you and us can do to give your volunteers the kind of experience that will make them sign up again and again.

Between all of your great events we have a great variety of choices. We are constantly updating our homepage with new opportunities so check it out and let us know where you want to get involved. We look forward to seeing you all very soon!

Here is to a great year of volunteering in 2015!

Small gestures make for big returns

Small Gestures

Christmas is such a two-headed beast for most of us – equal parts stress and joy, a frenetic loop of decorating, shopping, wrapping, and cooking to prep for the big day where hopefully it all comes together and we can finally enjoy each others’ company. There’s so much to do, and it’s madness to try to do it all on your own.

In my experience you can’t make a good Christmas without a good team, which is why it seems to me that Christmas is a lot like volunteer management. The way Christmas works is the way all events work. You plan the day > you recruit your team > you lead and direct them, engage and inspire > you teach them what they need to know so they can do a great job > and finally you thank them.

This last stage – so often forgotten – feeds straight back into the recruitment stage for next time. Thanking volunteers, expressing gratitude and making them feel appreciated is what ensures they will volunteer again. Who wants to volunteer for something that makes them feel invisible?

Simple moments of recognition are crucial to the success of the relationship between the organiser and the team. That’s what Christmas is about – the relationships between friends and family, taking the time to notice each other and be grateful for having those people in our lives. And that’s what the volunteer movement is about too. The research is clear that an overwhelming number of  people who volunteer do so to experience community and connection. This Christmas I’m hoping we will all honour that motivation by expressing our thanks to everyone on our teams. Because ‘thank you’ always feels good, whether you are receiving or giving.

So before you tidy your desk and head off to your family celebrations, how about sending an email to thank the volunteers who helped you in 2014? It’s a small gesture but it goes a long way towards keeping your volunteers happy, so they’ll step up for you again next year. Letting people know you saw their work and that you really valued it – that’s the greatest gift you can give.

We are wishing a smooth and merry Christmas to you and yours.